In today’s hyper-competitive climate, it has never been more important to understand your market. And with a proliferation of data, the time has come for all companies, large and small, to be making decisions utilizing powerful data analytics.

This example-rich eBook provides the framework for looking at your market data from multiple angles, to see what it says about your brand, competitors, and the overall market. The guide covers how to uncover actionable, data-driven insights by:

• Analyzing the news media narrative
• Identifying key opinion leaders and influencers
• Following the social media conversation
• Tracking the competition and emerging industry trends/technologies
• Incorporating customer reviews and other internal data