When it comes to understanding your industry and the competitive environment within it, data analytics and social listening are your best defense against a crowded market. Everything you use to monitor your brand can be used to build an analysis for a robust understanding of the competitive factors your brand is up against.

Capturing better competitive intelligence with data-driven insight has become mission critical with leading brands, particularly in an unpredictable market environment. Deriving real-time, actionable insight from data has been crucial for the brands that are setting the pace in their industries—and for those disrupting it. Whether you find yourself in either category, or some place in between, the exponentially expanding datasets available make speed to insight—speed to accurate insight, rather—every brand’s best way forward. And we’ll share how it’s done.

In this eBook, we touch on best practices to help brands, analysts and agencies reimagine their approach to competitive intelligence, by way of the following steps:

• Taking a holistic approach to competitive analysis
• Nurturing the discovery phase mindset
• Curating and sharing effective data visualizations