Given the current business climate, companies cannot afford to make errors. Adopting data-driven strategies can significantly increase the likelihood of success and improve return on investment (ROI).

In this eBook, From Baseline to Breakthrough: A Guide to Measuring ROI and Improving Brand Health, explores how utilizing market and consumer intelligence can give brands numerous opportunities to evaluate overall brand health and enhance ROI. You will learn the importance of measuring ROI in marketing and how to:

• Set initial benchmarks for future ROI analysis
• Leverage consumer data from social media and forums
• Use news data to monitor industry trends and brand mentions
• Measure campaign performance and brand health