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Creating a compelling pitch analysis is a critical use case for any agency looking to win new business. This comprehensive, example-rich eBook, “Develop Winning Data-Driven Agency Pitches Using Social Media Analytics” provides a step-by-step framework to analyze the performance of a brand, competitors, or a category in quick-turnaround situations to best highlight and reinforce your agency’s ideas and strengths.

The eBook shows how to use deep insights to inform major components of the pitch, including: current state of the brand; category & competition; audiences and actions; and how you can help bring your client’s social program to life.

Topics include:

• Components of an effective agency pitch deck
• Current state of the brand
• Insights on category, competition, trends and audiences
• Data-backed campaign ideation and creative messaging
• Case studies on successful analytics-informed agency pitches

You may also be interested in the Develop Data-Driven Agency Pitches - Downloadable Template providing a framework for creating a compelling pitch analysis.