Proactive brands require a highly contextualized understanding of the media landscape to drive their most strategic decisions. Forward-thinking organizations are leveraging a new data-driven approach to faster more effective decision-making.

This detailed guide will help you understand the steps to building your proactive communication strategy, including:

• Aligning your strategy with key business objectives
• Analyzing the complete landscape using deep contextual analysis
• Developing deeper insights into your competition
• Identifying untapped opportunities to join the conversation
• Planning and executing on your media strategy with targeted messaging and content