2023 5 Steps to Building a Social Analytics Program

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Social analytics – the gathering and interpretation of social media data – is a crucial function of business. Done properly, social analytics can help brands understand their customers, influence consumers, and compete in an ever-changing landscape. But it’s not only about the tools that you use. Consolidating the different aspects of social analytics into a program will prove much more effective.

In this 2023 eBook, Five Steps to Building A Successful Social Analytics Program, we will show you how to go about that in five simple steps:

  • Define the purpose of your program to fit into the broader agenda.
  • Establish performance metrics to know your targets and measure success.
  • Select the right tools to help you gather and analyze social data.
  • Organize your people to make Marketing, the leading department, more effective.
  • Stay ahead of the curve with cutting edge technology