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With the uncertainty of the global economy, budgets are tighter than ever before and brands need to make every dollar count. Brands that effectively utilize data to formulate well-informed and measurable strategies have a better chance of success and higher ROI.

In this ebook, 5 Steps to Measure Your Market and Media Intelligence ROI, learn the steps to building a data-driven marketing and communications strategy, and measuring its success, including:

  • Defining your business goals
  • Creating a baseline of your current market position
  • Analyzing conversation to find new opportunities
  • Measuring consistently to assess your progress
  • Adapting to changing business objectives