With the uncertainty of the global economy, budgets are tighter than ever before and brands need to make every dollar count. Brands that effectively utilize data to formulate well-informed and measurable strategies have a better chance of success and higher ROI.
In this ebook, 5 Steps to Measure Your Market and Media Intelligence ROI, learn the steps to building a data-driven marketing and communications strategy, and measuring its success, including:
- Defining your business goals
- Creating a baseline of your current market position
- Analyzing conversation to find new opportunities
- Measuring consistently to assess your progress
- Adapting to changing business objectives