The strategy and tactics for a successful media presence continue to evolve as audiences become increasingly savvy – and critical of what they are exposed to in the media they consume. The traditional model of awareness through advertising has been eclipsed by the success rate of branded content, mentions, and word-of-mouth.
In this ebook, 5 Steps to Media Intelligence Success, learn how to develop, execute and measure a successful media strategy, including:
- Measuring to create a baseline and benchmarks
- Identifying major topics in your market
- Discovering related topics to increase your share of voice
- Finding Key Opinion Leaders for your audience
- Monitoring results on a regular basis