Social media continues to grow at a staggering rate, (as have platforms offering access to consumer insights to leverage these channels.) The top social channel contenders: Twitter, Facebook, Instagram, Tumblr, TikTok, and Reddit have proven their business value to brands—or at least to brands that recognize their importance! And this recognition ties tightly with an organization’s overall social media sophistication, presented here as its level of social media maturity.

Updated for 2022 and using examples from top brands such as American Express, Chanel and Armani, this detailed report, Identify Your Organization’s Social Media Maturity & Level Up, covers indicators that separate beginner, intermediate and advanced maturity models, as well as:

• Where your organization falls on the social media maturity spectrum
• How and why to advance to the next level
• Who you need on your social media team to make it happen

And we’ll also touch briefly on some metrics that help make the case for doing so.