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Listening for What Moves the MENA Audience explores the rise of social responsibility during the pandemic, and its continuing, pervasive effect on consumer behavior in the MENA region. MENA brands are scrambling to find ways and means of being more relevant to the social needs of the regions they operate in; community impact initiatives have become central to brand-building.
Learn how trends such as sustainability, social and gender equality, and support for local businesses, are top of mind for MENA consumers, why and how brands need to participate in the conversation to remain relevant, and how brands use social analytics to listen and react accordingly.