Online gaming and esports are playing a significant role in keeping the world sane and connected during the Coronavirus pandemic. And each will likely continue to do so in the post-COVID, contact-shy world. Where do brands fit in this new paradigm? In a landscape where the focus has shifted from in-person superiority to one of virtual necessity, there is a lot to learn. And the gaming/esports realm has a head-start on the rest of us.
Topics in this report include:
- The current gaming conversation, and how it has shifted from pre-Coronavirus to now
- Gaming’s impact on the economy, and potential impact in the future
- The benefits, challenges and acceptance of shifting in-person events and sports to online
- Who are the leading companies, collaborators, sponsors and key opinion leaders in the space and how are they generating conversation