Brand loyalty can make the difference between surviving and thriving in today’s volatile economic environment. But what exactly is brand loyalty, and how do businesses achieve it? Is there an equation to building brand loyalty in today’s digitally connected yet socially distanced world?

This report sets out to dig deeper into what earns brand loyalty. In this report, we’ll cover many of the components that contribute to brand loyalty and then dive into case studies of brands that exemplify it, including Apple, Nike, Lululemon and Trader Joe’s. In this comprehensive report, you will:

• Understand the components and indicators that often build brand loyalty
• Read brand loyalty case studies from Apple, Nike, Lululemon and Trader Joe’s
• Learn how to measure brand loyalty, and best practices for achieving it