2023 will continue to challenge the flexibility and adaptability of brands as some trends continue and others die out. With inflation and a recession happening in parts of the world, companies must keep their consumer and market intelligence up-to-date to navigate consumer behavior shifts and confront any crises as they develop.

In this 2023 report, The State of Social, we explore trends and other indicators to watch and fold into your strategic social media planning in 2023, including:

• Inclusivity & societal awareness to stay top-of-mind
• Micro-influencers create opportunities for category challengers & market disruptions
• Consumers consistently seek out interacting with visual content

We’ll also share how brands have been—and will continue to—stay ahead of consumer and market shifts with continuous intelligence.