In this report, 2023 North America Market Research Survey, we’ll see how marketers, spanning many categories, feel about the data sources and analyses capabilities available to them, the challenges they’re facing, and what they have on their “market research wish list” to help them perform ever more sophisticated analyses.

We’ll share feedback from market research professionals about how they see what has changed for them in the past year.

Topics covered include:

• How they feel about consumer insights vs. market analytics
• Which data sources are the most valuable to their efforts
• Which data sources they wish they had available to them
• Most important use cases, including product ideation, marketing campaigns, strategic planning, competitive intelligence, and more