In this survey report, 2023 Global Consumer Insight Analytics, we’ll see how marketers, spanning many categories, use consumer insights to generate awareness and grow their businesses in these challenging times. And how they’re proving its value to the C-suite.

We’ll share feedback from expert-level professionals who use various consumer insight resources to inform campaign strategy and measure results; monitor brand heath; manage customer care; respond to crises; generate exceptional ROI and identify influencers.

Topics covered include:

• Pain points that brands are facing
• Gaps that brands need to address in their consumer insight efforts
• Measurement metrics and ROI
• Which consumer insights channels marketers feel are a “must” to participate in
• Most important use cases, including brand health, campaign strategy, customer care, competitive intelligence, and more