Brands can’t argue the effectiveness of social marketing, or the need to cultivate a social presence to connect with their audience. The struggle is in keeping pace with the constant changes of the social landscape, and in choosing business tools to support this important endeavor.

Updated for 2022, this detailed report speaks to the state of the social landscape and how to stay ahead of its challenges, including:

• Social media trends to watch in 2022
• How TikTok, Instagram, Facebook & YouTube are revolutionizing the consumer experience
• Addressing the growing importance of visual brand identity and presence
• Preparing for VR/AR & other metaverse technologies
• Participating in the inclusivity & awareness conversation
• The value of micro-influencers
• Using continuous intelligence to stay ahead of consumer and market shifts