A marketing technology stack (martech stack) is a compilation of tools that supports not only the marketing function, but the entire enterprise, which ultimately depends on attracting and retaining customers. The concept of a martech stack is not new, but the requirements of an optimal stack evolves frequently. In this report, learn how to evaluate the components of your optimal Martech stack. This report examines:

• The six fundamental areas your martech stack needs to cover
• How to evaluate tools, including specific products for consideration
• Tailoring your needs by specific industries such as retail, healthcare, and finance.