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The Survey Report 2021: Media Intelligence, created in partnership with PR Week, uses survey data to discuss the challenges and the payoff of excelling at leveraging real-time media intelligence. The sheer breadth of media outlets today necessitates that communicators continually evolve and improve their ability to analyze it all. This survey report provides statistics on where PR pros and digital marketers are now, and a roadmap for how they can get to where they need to be, including conveying the importance of media intelligence to the C-suite. The report covers statistics, analysis and key takeaways on topics such as:

  • Realizing the value of media intelligence on brand perception, customer retention, competitive analysis, campaign performance, and so much more
  • Reacting in real-time to sudden shifts in media coverage and sentiment
  • Identifying and leveraging partners, key opinion leaders and journalists
  • Seeing how other PR pros perceive their current media intelligence performance
  • Communicating the value of real-time media intelligence to your leadership and clients