Consumer insights are the secret behind every leading business’ success, but this insight is complex. We surveyed global leaders spanning a variety of industries to examine the challenges companies face in harnessing the many moving parts involved in capturing consumer insight. We found that most recognize how essential this data is to inform strategic decision-making, and we also found that most businesses—wherever they are in the world—are facing similar challenges

In this report, we’ll see how marketers, spanning many categories, use consumer insights to generate awareness and grow their business in these challenging times. And how they’re proving its value to the C-suite.

Topics covered include:

• Consumer insights leadership and shifting priorities
• Businesses discovering new datasets
• Measurement metrics & ROI
• Consumer insight channels marketers view as musts
• Use cases including campaign strategy, customer care, competitive intelligence, product innovation, influencer ID, and more