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Whether you like it or not, there will always be a group of Key Opinion Leaders (KOL) who will have an influence over your brand. In some contexts, these KOLs are industry experts who are prominent names in your space, while in others, industry expertise comes from the journalists who cover various areas of your market.

In either context, it’s these KOLs that people will turn to when looking for information about your industry. In this report, we identify the top 2020 KOLs for five industries: Healthcare, Consumer Packaged Goods, Entertainment, Restaurants, and Automotive and the criteria used for evaluation. The report also provides a glimpse into how you can do your own analysis to identify and track your category KOLs, and formulate your strategy for engaging with them.